I'm a PhD Candidate in Marketing at the University of Chicago Booth School of Business.

 

I primarily study how constraints on attention and memory affect financial decisions, such as how consumers manage their debts and allocate their resources. In a second stream of research, I ask how people react to different approaches to communicating moral values and beliefs. Across my projects, I use a variety of methods and data sources, including surveys, experiments, meta-analyses, and observational data.

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Before starting my PhD, I received an MA in Social Sciences from the University of Chicago in 2017 and a BA in Psychology from the University of Wisconsin-Madison in 2015.

 

You can reach me at nrherzo1@chicagobooth.edu ​

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